Where growth meets intelligence
Most service businesses aren't failing because of bad products or lazy owners. They're losing winnable jobs to slower competitors because nobody's watching the phone every minute of the day. That's the problem Alpsaxis exists to solve.
David O'Donoghue
Founder & Systems Architect
Cork, Ireland → Perth, Western Australia
Take GreenWave Cleaning — before Alpsaxis, every new enquiry meant someone stopping a job to answer the phone, or losing the lead entirely. Now their site runs a system that captures every lead 24/7 and answers the questions they used to have to take on a call themselves, no matter how busy they are.
Most service businesses aren't failing because of bad products or lazy owners. They're failing because they're running on effort instead of systems — every job quoted, followed up and invoiced by hand, every lead falling through gaps nobody has time to fix.
I'm Dave. I'm from Cork, now based in Perth. I build AI systems for service businesses through Alpsaxis — automations, voice agents, smart websites, lead gen and chatbots. The full stack, built to remove the manual grind so the owner can actually run the business instead of being buried in it.
The thinking didn't come from tech. It came from years of coaching people to transform their lives while working full-time and running on no margin. That work taught me one thing above all: generic plans don't work — systems built around real, messy, demanding lives do. The problems in business aren't that different. If you run a service business and leads are slipping through the cracks, that's the conversation I'm here for.
Businesses ready to integrate AI
Trades, clinics, coaches, consultants and service businesses tired of manual work — including teams who want to upskill their people to work alongside AI.